MRKT 3030 - PRINCIPLES OF MARKETING

3 Credit Hour(s)
Louisiana Common Course Number: CMKT 3003, Principles of Marketing (Upper Level)

An introduction to the marketing discipline with coverage of marketing fundamentals and strategy, ethics, consumer decision making, product, promotion, pricing, and distribution concepts and their role in the business environment.

Prerequisite(s): Junior standing
Offered: Summer, Fall, Spring
Course Component: Lecture