Dec 03, 2024  
2024-2025 General Catalog 
  
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2024-2025 General Catalog
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SPMT 4060 - SPORT PROMOTION AND FUNDRAISING

3 Credit Hour(s)
This course is designed to study the areas of marketing, promotion, and fundraising within the context of interscholastic, intercollegiate, amateur, and professional sports. The course will include a general introduction to the history of sport marketing, promotions in the sport industry, sponsorships, trends, event management, booster clubs, and fundraising. Field-based practicum hours are included.

Prerequisite(s): MRKT 3030  and Junior standing, or permission of department head
Offered: Spring


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