Nov 23, 2024  
2024-2025 General Catalog 
  
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2024-2025 General Catalog
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MRKT 3100 - FOUNDATIONS OF MARKETING DESIGN

3 Credit Hour(s)
Marketing identity is communicated through its collateral places, such as brochures, business cards, and its online presence. Thoughtful design is necessary to create an impact. This is an introductory course that develops technical skills and artistic awareness demanded by companies to create marketing communications using software that is considered industry standard. Students will complete projects applying marketing concept development and logo design. They will create common collateral pieces such as brochures, flyers and posters.

Prerequisite(s): Junior standing
Offered: Fall


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