Marketing, BA

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First Year

Fall Semester

NATURAL SCIENCES GEN ED ^G,1 Credits / Units: 3
ENGL COMPOSITION GEN ED ^G Credits / Units: 3
FINE ARTS GEN ED ^G Credits / Units: 3
MGMT 1010 - FUNDAMENTALS OF BUSINESS SUCCESS
MATH 1050 - FINITE MATHEMATICS ^G
or MATH 1070 - APPLIED ALGEBRA &
MATH 1080 - APPLIED ALGEBRA LABORATORY
or MATH 1610 - COLLEGE ALGEBRA
FIRST YEAR SEMINAR ^G Credits / Units: 2

Total Credit Hours: 15-17

Spring Semester

ENGL COMPOSITION GEN ED ^G Credits / Units: 3
MATH 2410 - ELEMENTARY STATISTICS ^G
NATURAL SCIENCES GEN ED ^G,1 Credits / Units: 3
HUMANITIES HIST/PHIL GEN ED^G Credits / Units: 3
ELECTIVE Credits / Units: 3

Total Credit Hours: 15

Second Year

Fall Semester

ACCT 2000 - INTRODUCTION TO FINANCIAL ACCOUNTING
COMM 2110 - INTRODUCTION TO PUBLIC SPEAKING ^G
ECON 2010 - PRINCIPLES OF ECONOMICS (MACROECONOMICS) ^G
OMIS 2100 - BUSINESS STATISTICAL MODELS II
NATURAL SCIENCES GEN ED ^G,1 Credits / Units: 3

Total Credit Hours: 15

Spring Semester

ACCT 2250 - MANAGERIAL ACCOUNTING
ECON 2020 - PRINCIPLES OF ECONOMICS (MICROECONOMICS) ^G
BLAW 2310 - LEGAL ENVIRONMENT OF BUSINESS
MGMT 2400 - BUSINESS COMMUNICATION
HUMANITIES LIT/LIT INTENSIVE GEN ED ^G Credits / Units: 3

Total Credit Hours: 15

Third Year

Fall Semester

MRKT 3030 - PRINCIPLES OF MARKETING ^†
MRKT 3210 - INTRODUCTION TO PROFESSIONAL SALES ^†
OMIS 3500 - INTRODUCTION TO MANAGEMENT INFORMATION SYSTEMS
OMIS 3200 - PRINCIPLES OF SUPPLY CHAIN MANAGEMENT
ELECTIVE Credits / Units: 3

Total Credit Hours: 15

Spring Semester

ECON 3330 - INTRODUCTION TO MONEY AND BANKING
FIN 3810 - BUSINESS FINANCE
MGMT 3510 - PRINCIPLES OF MANAGEMENT ^†
MRKT 3190 - CONSUMER BEHAVIOR ^†
MRKT ELECTIVE ^† Credits / Units: 3

Total Credit Hours: 15

Fourth Year

Fall Semester

MGMT 4250 - INTRODUCTION TO INTERNATIONAL BUSINESS
MRKT ELECTIVE 3000+ ^† Credits / Units: 3
OMIS 4300 - PRODUCTION AND OPERATIONS MANAGEMENT
MRKT 4320 - MARKETING RESEARCH AND ANALYTICS ^†
ELECTIVE Credits / Units: 3

Total Credit Hours: 15

Spring Semester

MGMT 4640 - BUSINESS STRATEGY
MRKT 4440 - MARKETING STRATEGY ^†
MRKT ELECTIVE 3000+ ^† Credits / Units: 3
MRKT ELECTIVE 3000+ ^† Credits / Units: 3
ELECTIVE Credits / Units: 3

Total Credit Hours: 15

Total Semester Hours Required 120-122

SE 1010 and MGMT 1010 are not required of transfer or readmitted Southeastern students with 30 hours or more. Those students will replace SE 1010 and MGMT 1010 with 3 hours of free electives.

^G General Education Requirement (GER). See the GER section of this catalog for the list of courses that fulfill this requirement if no specific course is listed. Honors equivalents are acceptable for all GER courses.

^† Major course.

¹A two-course sequence is required (see GER section of this catalog for options). If the two-course sequence is taken in the physical sciences, the additional three-hour course must be taken from the life sciences, and vice versa.

Honors Diploma in the Discipline

For information on earning Sophomore Honors Distinction, Senior Honors Distinction, or the Honors Diploma, please consult the Honors Program section of this catalog, the Director of the Honors Program, and/or your Department Head.