Communication, BA, Strategic Communication Concentration

Print Degree Planner (opens a new window) |

First Year

Fall Semester

NATURAL SCIENCES GEN ED ^G,1 Credits / Units: 3
FOREIGN LANGUAGE (1010) ² Credits / Units: 3
HUMANITIES HIST/PHIL GEN ED^G Credits / Units: 3
COMM 1510 - WRITING FOR THE MASS MEDIA 3 Credit Hour(s) ^††
ENGL COMPOSITION GEN ED^G Credits / Units: 3
FIRST YEAR SEMINAR ^G Credits / Units: 2

Total Credit Hours: 17

Spring Semester

ENGL COMPOSITION GEN ED ^G Credits / Units: 3
COMM 2720 - INTRODUCTION TO STRATEGIC COMMUNICATION 3 Credit Hour(s) ^††
FOREIGN LANGUAGE (1020)² Credits / Units: 3
ELECTIVE Credits / Units: 3
LS 1020 - INTRODUCTION TO INFORMATION RESEARCH 1 Credit Hour(s)

Total Credit Hours: 13

Second Year

Fall Semester

COMM ELECTIVE ^†† Credits / Units: 3
HUMANITIES LIT/LIT INTENSIVE GEN ED ^G Credits / Units: 3
COMM 2110 - INTRODUCTION TO PUBLIC SPEAKING 3 Credit Hour(s) ^{†† G}
FOREIGN LANGUAGE (2010) ² Credits / Units: 3
MATH from MATH/ANALYTICAL REASONING LIST ^G Credits / Units: 3

Total Credit Hours: 15

Spring Semester

COMM ELECTIVE ^{†† 3} Credits / Units: 3
COMM ELECTIVE ^{†† 3} Credits / Units: 3
ELECTIVE Credits / Units: 3
FOREIGN LANGUAGE (2020) ² Credits / Units: 3
MATH 2410 - ELEMENTARY STATISTICS 3 Credit Hour(s) ^G

Total Credit Hours: 15

Third Year

Fall Semester

COMM 4760 - SOCIAL MEDIA COMMUNICATION 3 Credit Hour(s) ^††
COMM 4630 - WRITING FOR PUBLIC RELATIONS 3 Credit Hour(s) ^††
SOCIAL SCIENCE GEN ED ^G Credits / Units: 3
COMM ELECTIVE ^{†† 3} Credits / Units: 3
ELECTIVE Credits / Units: 3

Total Credit Hours: 15

Spring Semester

COMM 4900 - DIGITAL AUDIENCE RESEARCH AND BEHAVIOR 3 Credit Hour(s) ^††
COMM ELECTIVE ^{†† 3} Credits / Units: 3
COMM ELECTIVE ^{†† 3} Credits / Units: 3
SOCIAL SCIENCE GEN ED ^G Credits / Units: 3
FINE ARTS GEN ED ^G Credits / Units: 3

Total Credit Hours: 15

Fourth Year

Fall Semester

COMM ELECTIVE ^{†† 3} Credits / Units: 3
COMM ELECTIVE ^{†† 3} Credits / Units: 3
COMM 4410 - INTEGRATED MARKETING COMMUNICATION 3 Credit Hour(s) ^††
ELECTIVE Credits / Units: 3
NATURAL SCIENCES GEN ED ^G,1 Credits / Units: 3

Total Credit Hours: 15

Spring Semester

COMM 4980 - PROFESSIONAL SEMINAR IN COMMUNICATION 3 Credit Hour(s) ^††
COMM ELECTIVE ^{†† 3} Credits / Units: 3
NATURAL SCIENCES GEN ED^G,1 Credits / Units: 3
ELECTIVE Credits / Units: 3
ENGL 3730 - FILM CRITICISM 3 Credit Hour(s)
or ENGL 3740 - LITERATURE AND FILM 3 Credit Hour(s)
or ENGL 3800 - CREATIVE WRITING: DRAMA 3 Credit Hour(s)

Total Credit Hours: 15

Total Semester Hours Required 120

^G General Education Requirement (GER). See the GER section of this catalog for the list of courses that fulfill this requirement if no specific course is listed. Honors equivalents are acceptable for all GER courses.

^††Major course; Grade of “C” or better required.

¹A two-course sequence is required (see GER section of this catalog for options). If the two-course sequence is taken in the physical sciences, the additional three-hour course must be taken from the life sciences, and vice versa.

²Twelve semester hours in one foreign language are required.

³Students must choose 27 credit hours of communication electives in each of the three categories, with at least 15 hours at the 3000 or 4000 level.

Media Strategy Communication Electives

Select four courses from:

COMM 2700 - INTRODUCTION TO PUBLIC RELATIONS COMMUNICATION 3 Credit Hour(s)
COMM 3640 - PUBLIC RELATIONS CASE STUDIES 3 Credit Hour(s)
COMM 4110 - PERSUASION 3 Credit Hour(s)
COMM 4270 - FIELD STUDY IN PROFESSIONAL COMMUNICATION 1 Credit Hour(s)
COMM 4510 - MEDIA MANAGEMENT AND ECONOMICS 3 Credit Hour(s)
COMM 4590 - COMMUNICATION INTERNSHIP 3 Credit Hour(s)
COMM 4660 - SPECIAL EVENTS PLANNING 3 Credit Hour(s)
COMM 4670 - PUBLIC RELATIONS CRISIS COMMUNICATION 3 Credit Hour(s)
COMM 4770 - SOCIAL MEDIA DATA ANALYTICS 3 Credit Hour(s)

Content Creation and Production Communication Electives

Select three courses from:

COMM 1210 - PHOTOJOURNALISM 3 Credit Hour(s)
COMM 2130 - DEBATE 3 Credit Hour(s)
COMM 2560 - INTRODUCTION TO AUDIO PRODUCTION 3 Credit Hour(s)
COMM 2570 - INTRODUCTION TO TELEVISION PRODUCTION 3 Credit Hour(s)
COMM 2600 - FIELD VIDEO PRODUCTION AND EDITING 3 Credit Hour(s)
COMM 3160 - COMMUNICATION APPROACHES TO TRAINING AND DEVELOPMENT 3 Credit Hour(s)
COMM 3210 - MAGAZINE WRITING AND EDITING 3 Credit Hour(s)
COMM 3400 - PUBLIC AFFAIRS AND DEPTH NEWS REPORTING 3 Credit Hour(s)
COMM 3440 - FEATURE WRITING 3 Credit Hour(s)
COMM 3540 - COPYWRITING, SALES AND PROMOTION 3 Credit Hour(s)
COMM 3570 - TELEVISION STUDIO PRODUCTION 3 Credit Hour(s)
COMM 3590 - PODCASTING AND DIGITAL JOURNALISM 3 Credit Hour(s)
COMM 3630 - TELEVISION REPORTING 3 Credit Hour(s)
COMM 4010 - SCHOLASTIC JOURNALISM 3 Credit Hour(s)
COMM 4020 - TELEVISION SPORTS SHOW PRODUCTION 3 Credit Hour(s)
COMM 4080 - ON CAMERA PERFORMANCE 3 Credit Hour(s)
COMM 4090 - NEWS MAGAZINE SHOW PRODUCTION 3 Credit Hour(s)
COMM 4130 - ADVANCED SPEAKING FOR THE PROFESSIONAL 3 Credit Hour(s)
COMM 4170 - WEB PAGE COMMUNICATION AND DESIGN 3 Credit Hour(s)
COMM 4240 - TELEVISION ADVERTISING DESIGN AND PRODUCTION STUDIO 3 Credit Hour(s)
COMM 4250 - VARIABLE TOPICS IN SPORTS MEDIA 3 Credit Hour(s)
COMM 4300 - CONVERGENCE MEDIA 3 Credit Hour(s)
COMM 4490 - ADVANCED VIDEO PRODUCTION AND EDITING 3 Credit Hour(s)
COMM 4650 - PUBLIC RELATIONS CAMPAIGNS 3 Credit Hour(s)
COMM 4780 - VIDEO DOCUMENTARY PRODUCTION 3 Credit Hour(s)
COMM 4950 - OPINION WRITING: EDITORIALS AND CRITICAL REVIEWS 3 Credit Hour(s)
ART 1220 - BASIC DIGITAL PHOTOGRAPHY 3 Credit Hour(s)
ART 1900 - NEW MEDIA AND ANIMATION I 3 Credit Hour(s)
ART 2200 - INTERMEDIATE PHOTOGRAPHY 3 Credit Hour(s)

Communication Theory Communication Electives

Select two courses from:

COMM 1550 - APPLIED DIGITAL MEDIA 3 Credit Hour(s)
COMM 1590 - INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES 3 Credit Hour(s)
COMM 2150 - INTERPERSONAL COMMUNICATION 3 Credit Hour(s)
COMM 3280 - SURVEY OF SPORTS COMMUNICATION 3 Credit Hour(s)
COMM 3690 - FILM HISTORY 3 Credit Hour(s)
COMM 3760 - VISUAL COMMUNICATION 3 Credit Hour(s)
COMM 3910 - COMMUNICATION THEORY AND RESEARCH 3 Credit Hour(s)
COMM 4100 - INTERCULTURAL COMMUNICATION 3 Credit Hour(s)
COMM 4180 - SMALL GROUP COMMUNICATION 3 Credit Hour(s)
COMM 4330 - LEADERSHIP AND COMMUNICATION 3 Credit Hour(s)
COMM 4530 - COMMUNICATION LAW AND POLICY 3 Credit Hour(s)
COMM 4560 - SOCIAL AND ETHICAL ISSUES IN MASS COMMUNICATION 3 Credit Hour(s)
COMM 4580 - INTERNATIONAL COMMUNICATION AND MEDIA 3 Credit Hour(s)
COMM 4610 - MEDIA CRITICISM 3 Credit Hour(s)
COMM 4710 - ORGANIZATIONAL COMMUNICATION 3 Credit Hour(s)
COMM 4750 - RACE AND GENDER COMMUNICATION 3 Credit Hour(s)
COMM 4850 - HEALTH COMMUNICATION 3 Credit Hour(s)
COMM 4930 - HISTORY OF MASS COMMUNICATION 3 Credit Hour(s)